The Future of the Music Industry
Friday, 27 March 2009 10:39

Them good folks over at musicmarketing.com managed to interview marketeer supreme Seth Godin for their Music Business Radio on the future of the music industry.

This may not be everybody's cup of imported beer, and certainly not all musicians agree, but if you are interested in the future of music, you should listen to what Seth has to say. If you don't give a damn about the music industry and just want to hear smoe new music, you can always go and check out what is happening in Icelandic music right now.

To listen, gently prod .:here:. with your mouse of choice. Seth Godin blogs .:here:.

Enjoy the weekend. 

 
Piggio composes for SEGA's new blockbuster
Wednesday, 25 March 2009 20:14

Empire:Total War has just been released by SEGA, to great critical acclaim. And why should this interest you? Well, part of the soundtrack was realized by none other than our own Piggio, and recorded with a live orchestra in London.

This is truly an epic game release, and we congratulate Lorenzo for his participation in it. We hope to have examples for you in his player before long, so make sure to check back.

 
Icelandic Music Awards - Best Song!
Thursday, 19 February 2009 12:09

So, yesterday, while the rest of the world had to make do with the Brits, a bigger and more important award ceremony was being held in Iceland. (Or not)

The Icelandic Music Awards were presented yesterday evening, and one award pleased us particularly - 'Best Song' of 2008 was written by a Medialux artist, produced by another Medialux artist, mixed by yet another Medialux artist for a singer we love to death, who also wrote the lyrics.

Oh, we almost forgot, the original version ef the song was also recorded in the Medialux studio Wömbin™ at Medialux HQ in Reykjavík.

More about the song .:here:. and congratulations to all, not least Hjaltalín, whose version of the song made it explode in popularity. 


This picture was stolen from mbl.is and is used without licence of it's author (Golli). Sorry.

 
February News Roundup
Monday, 16 February 2009 09:28

When nothing happens here, it's usually because we are to busy making music to muck about with websites. And yes, we have been busy. 

Busy doing what, you might ask? Well, we will post them as they are released, but we have been working on 3 commercials (one of them features a metal song, finally some use for old dandruff guitars), new TV idents for RUV, Iceland's state television, a 15 minute television film, as well as supervising audio post for a popular TV series (no less than 7 episodes of 30 minutes) that suffered from, well, shitty location sound and had to be nursed to life. Name of that TV series will not be revealed here, as to protect the not so innocent. 

So, we just wanted to check in, and share a couple of nice things with you. First, Seth Godin is a favorite, and here is something he wrote about music that we like to bits. Here is a quote:

"The music industry is really focused on the ‘industry’ part and not so much on the ‘music’ part. This is the greatest moment in the history of music if your dream is to distribute as much music as possible to as many people as possible, or if your goal is to make it as easy as possible to become heard as a musician. There’s never been a time like this before. So if your focus is on music, it’s great. If your focus is on the industry part and the limos, the advances, the lawyers, polycarbonate and vinyl, it’s horrible."

Read more .:here:.

Now, here at Medialux we do not only make music, we also Tumble, and we Tweet. We have been looking for a venue to post our production diaries with minimal hustle, and we suspect Tumblr will be our platform of choice. So check us out .:there:. if you want to have an inside look at what we do, as we do it. Or something.

Time to get back to work, we'll just leave you with this awesome picture of a beautiful recording console we can't afford for your viewing pleasure:

 

There are more of those .:here:. for GAS sufferers

 

 
Eberg releases 'Antidote' in Japan - Free download!
Monday, 26 January 2009 17:15

Well, we promised to update you on the release on Eberg's new album, so here goes:

'Antidote' will see it's first release in Japan, it will be released on the 11th of February under the flag of music label Rallye. Rallye also distributed Eberg's last Album 'Voff Voff' in Japan.

Releasing an album in Japan traditionally means several bonus tracks, and specially designed artwork. Japanese fans should not have to be disappointed at all when it comes to this release. First, let's talk artwork. Renowned illustrator Ryoji Arai designed a magnificent cover for 'Voff Voff':

Luckily enough he also agreed to work on Antidote, and the result is really fun and pleasing to the eye:

Well, to celebrate the release we bring you, courtesy of Eberg himself, a new song 'One Step At The Time' Free to download. Yep, you heard right, Free. Listen here:

 

 
Click to download your free copy
.:here:.

The bonus tracks are exiting. Returning visitors will perhaps remember this catchy little tune, composed for Kringlan shopping mall, and sung by Rosa, known for her great work with Sometime. Well, that song now exists as a full single in a japanese version, sung by popular japanese singer Cokiyu.The new version is called 'Himitsu No Hako' which literally translates 'a box of secrets'.

Have a listen:

 

Add to that a spanking new version of Kinks 'All day and all of the night' sung by Jan Mayen's Valli. Valli also performed a guitar solo on the track, the first guitar solo on an Eberg track, a historic moment indeed. Checkit:

 

We will bring you news of releases in other countries as they unfold. In the meantime:

Eberg Fan Page on Facebook

 

 
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