To be honest, the decision to start using Twitter was never a business decision. I did it because it is fun. I'm a social guy, and I like people. Through the years I've had some very enjoyable interactions with people involved in music and tech, and just interesting people in general.
Yesterday I got a package from a Twitter friend, who I have never met in person, hand-delivered from the UK by his friends who were here in Iceland on vacation. It was said to contain essential studio tools. And did it ever.
Trust me, when you are making music under the pressure of almost impossible deadlines, sometimes you hit a wall. The song doesn't work. But in the year 2000, a cure for this was found.
And now, in 2013 we finally have a perfect production studio, complete with everything you need to make great music. No excuses. And it's all thanks to Twitter. And Budley :-)
More cowbells to you all,