February News Roundup

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When nothing happens here, it's usually because we are to busy making music to muck about with websites. And yes, we have been busy. 

Busy doing what, you might ask? Well, we will post them as they are released, but we have been working on 3 commercials (one of them features a metal song, finally some use for old dandruff guitars), new TV idents for RUV, Iceland's state television, a 15 minute television film, as well as supervising audio post for a popular TV series (no less than 7 episodes of 30 minutes) that suffered from, well, shitty location sound and had to be nursed to life. Name of that TV series will not be revealed here, as to protect the not so innocent. 

So, we just wanted to check in, and share a couple of nice things with you. First, Seth Godin is a favorite, and here is something he wrote about music that we like to bits. Here is a quote:

"The music industry is really focused on the ‘industry’ part and not so much on the ‘music’ part. This is the greatest moment in the history of music if your dream is to distribute as much music as possible to as many people as possible, or if your goal is to make it as easy as possible to become heard as a musician. There’s never been a time like this before. So if your focus is on music, it’s great. If your focus is on the industry part and the limos, the advances, the lawyers, polycarbonate and vinyl, it’s horrible."

Read more .:here:.

Now, here at Medialux we do not only make music, we also Tumble, and we Tweet. We have been looking for a venue to post our production diaries with minimal hustle, and we suspect Tumblr will be our platform of choice. So check us out .:there:. if you want to have an inside look at what we do, as we do it. Or something.

Time to get back to work, we'll just leave you with this awesome picture of a beautiful recording console we can't afford for your viewing pleasure:

 

There are more of those .:here:. for GAS sufferers

 

Eberg releases 'Antidote' in Japan

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Well, we promised to update you on the release on Eberg's new album, so here goes:

'Antidote' will see it's first release in Japan, it will be released on the 11th of February under the flag of music label Rallye. Rallye also distributed Eberg's last Album 'Voff Voff' in Japan.

Releasing an album in Japan traditionally means several bonus tracks, and specially designed artwork. Japanese fans should not have to be disappointed at all when it comes to this release. First, let's talk artwork. Renowned illustrator Ryoji Arai designed a magnificent cover for 'Voff Voff':

Luckily enough he also agreed to work on Antidote, and the result is really fun and pleasing to the eye:

Well, to celebrate the release we bring you, courtesy of Eberg himself, a new song 'One Step At The Time' Free to download. Yep, you heard right, Free. Listen here:

Click to download your free copy .:here:.

The bonus tracks are exiting. Returning visitors will perhaps remember this catchy little tune, composed for Kringlan shopping mall, and sung by Rosa, known for her great work with Sometime. Well, that song now exists as a full single in a japanese version, sung by popular japanese singer Cokiyu.The new version is called 'Himitsu No Hako' which literally translates 'a box of secrets'.

Add to that a spanking new version of Kinks 'All day and all of the night' sung by Jan Mayen's Valli. Valli also performed a guitar solo on the track, the first guitar solo on an Eberg track, a historic moment indeed. Checkit:

We will bring you news of releases in other countries as they unfold. In the meantime: Eberg Fan Page on Facebook 

Síminn - reinvention of a classic

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To people born in Iceland, the song 'Móðir' (that obviously means 'mother' for you that were not born on a cold rock in the atlantic ocean:-) performed by cult rock band Egó in the eighties has a respectable place amongst the greatest songs of that period. The lyrics ask a mother where her child is late at night. Highly appropriate for a campaign to protect children from the dangers of the internet. Siminn, Iceland's biggest telecom company started airing just such a campaign yesterday.

We got the challenging and fun task to make a new version of the song that would respect it's legacy, meanwhile working to bring drama and emotion to the beautiful spot, directed by award-winning directors Samuel & Gunnar for SagaFilm. All this commissioned by Siminn's agency of choice ENNEMM.

It was Arnar who got the task to produce, arrange and perform the new version. We think he did a marvelous job. The result is very cinematic, and adds power and weight to the strong visual content. But instead of reading about it, just take a look and judge for yourself:

Here is a full version of the song (special extended edition for you my friend) where Arnar sings the Chorus as well:

Happy 2009!

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Today, as the first full year of business lies behind us, it is traditional to brag about our accomplishments in order to make you think we are really clever and talented.

The short version of it is that for a first year in business, it has been absolutely great. We have had the opportunity to work on great commercials, a TV film and a documentary, made music for TV idents and produced and released well received pop hits released all over the world. Our roster of talent grows constantly bigger, and our studio is a busy little spot. The new year looks promising already, with quite a few exiting projects ahead.

So we are thankful. Thank you for checking out our work, thanks to you who bought it and hired us, and special thanks to you that spread the word about our company, and our music.

Hopefully your 2009 will be filled with good music. You deserve it.

New incarnation of a popular song

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'Þú komst við hjartað í mér' by Toggi and Páll Óskar was the number one hit in Iceland this summer, with 2 versions of the song fighting each other for first chart position.

We have covered the history of the song extensively .:here:., it might be worth a visit, or a re-visit.

Anyhow, here is the latest incarnation of the song, a version produced for Byr Saving Bank, performed by Páll Óskar himself, and produced by Don Pedro, who finally got to put his Guitalele to good use.  Reynir Lyngdal directed the spot for Pegasus, and the whole venture was conceived by Dynamo Reykjavík.

Here is a full version of the song:

Toggi - Silly Old Song

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Today we proudly present to you Toggi's new single, 'Silly Old Song'.

The song was recorded in the same session as 'Wonderful', and we started work on overdubs and additional programming as soon as we released that song. There is a lot of post production work in this song, many many layers of soundscaping and vintage synths and studio goodies.

A fun trivial fact is that one of the most recognizable singers in the world sings a short backing vocal in the song. He made us swear that we wouldn't tell who he is so he wouldn't have problems with his label, but a well trained ear can hear it easily.

Silly Old Song is featured on 'Wonderful Secrets' :